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Meet the People Behind the Legacy

A team to offer you the best customer experience
Published on Nov 25, 2025

Vice-President of Retail for Bixler’s, Lisa Muracco, walks us through our Allentown, Pennsylvania, boutique.


“For generations, we’ve been manufacturing at an impeccable level, unlike anything else in the world, right here in North America. It’s important that our retail space reflects the excellence of our team and our process.”


Visitors to the store are greeted by a passionate staff who offer tours of the gallery. “We employ artisans creating pieces you cannot find anywhere else. We manufacture sustainably and ethically exclusively in North America using renewable energy and repurposed materials. In our boutique, our collections are front and center to catch the eye. Then it’s the pleasure of our team to share with each customer the remarkable story behind each piece.” Artifacts of Bixler’s 240-year history can also be found around the store, commemorating its many milestones. “We’re very proud of the fact that America’s Oldest Jeweler was founded in Pennsylvania and that we are still here, representing the best in American handcraft.”

Lisa and the Bixler’s team are looking forward to your next visit.
Stop by anytime!


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