The 5 "C’s" of Diamond Selection
For generations, the 4 C’s of diamond selection (color, cut, clarity, and carat) have been the standard. Bixlers boldly adds a 5th "C" to this equation: Consciousness
As a proud steward responsible for seeing an American tradition through to a new era, we understand that the future of our industry is sustainable.
For generations, the 4 “C’s” of diamond selection (color, cut, clarity, and carat) have been the standard of knowledge and ethics surrounding the buying and selling of fine gemstones.
At Bixlers, we boldly add to this equation with a 5th “C”: Consciousness.
As important as any other feature a diamond possesses, diamond consciousness is crucial to ensuring a sustainable future for the fine jewelry industry. How a stone is sourced, how the earth is restored after mining operations, and where the stone comes from, are all questions consumers have the right to ask of their fine jewelers.
The rise of the responsible consumer is here. Our customers care about where their fine jewelry comes from and how it’s made.
With Bixlers’ 5 “C’s” of diamond selection, we’re proud to offer this and future generations the sustainable fine jewelry choice with zero compromise on quality.
